Make Sense of Google AdSense and make money!
As a successful web publisher looking to get to the
next level, you are probably thinking about trying
a number of different approaches to increasing revenue
especially your passive revenue, the money that just
"shows up" from time to time while you focus
on other things. You may be considering various forms
of Internet advertising. And you should.
Internet advertising has exceeded all expectations. The technology keeps advancing, and the popularity and ubiquity of the medium are incredible. Most companies can benefit from the Internet because it allows the chance to reach a global audience at never-before-possible speeds, with many kinds of filters to make sure the right audience sees the right message, and costs that are often surprisingly low. But many businesses make money online in ways that have very little to do with their own actual business, but with systems that connect various companies and offerings together.
You may be wondering how to make money easily with online advertising, and you have come to the right place!
The secret is that taking ads is a much more profitable strategy then placing ads for most websites. And the best way to make money with this right now is "hiding in plain sight" from the world's most popular search engine company.
While there are many ways to approach online advertising, it makes sense the best would be offered by the ultimate search engine company, the company that is setting out to organize all of humanity's vast amounts of information Google. This method is Google Ad Words, and it's sister program, Google AdSense. With Ad Words, Google makes a lot of money. With AdSense, web publishers that's you! can reach a lot of people and make a lot of money too!
In this report, we're going to focus in on how to make sense of, and a lot of money with, Google's AdSense program.
Want to make five or ten or twenty thousand dollars a month automatically and be paid by one of the biggest Internet companies in the world?
We'll describe what AdSense is, how it works, how to get started, how to maximize the program, and where to go from here! Ready?
First let's examine what AdSense is and how it works.
What is Google AdSense?
Google AdSense is an ad-serving program that places
ads that "make sense" specifically, that
make sense based on relevant content, and assumptions
about who might be interested in that content. AdSense
is an application of the broader concept of Contextual
Marketing. Contextual Marketing is just what it sounds
like. On a website about custom cars, you might have
an ad for fancy wheels or car care kits. On a website
about off-roading, you might have an ad for durable
truck tires or spotlight rigs. A hockey site might
advertise hockey sticks...and a tennis site, tennis
shoes. Contextual Marketing just means aligning the
ad serving with the context/nature of the website and
its audience, the same way like items are grouped in
a store. And the "context" can be cut much
finer than website level, it can be page level, article
level, and so on, so the ads always match the material
they are appearing near, and thus, appeal to the interest
of the reader/buyer at any given moment. So what's
in it for you the website publisher/owner? That's
easy. Every time a visitor to your site clicks one
of these ads, you make money. The better the ads are
targeted, the more clicks you get, the more money you
make. AdSense displays easy-to-read, text-based, relevant
ads that don't overshadow the content of your website
or annoy visitors. Actually, you have seen hundreds
of these ads yourself, as you'll realize in a moment.
Today there are probably only a few places in your website that can directly make you money, if any. The magic of Google AdSense is this: It allows you to earn money through every page of your website. On top of that, with algorithms used to align ad content with page content Google automatically selects and displays ads for your website that are likely to generate the highest revenue for you.
AdSense is an application of AdWords beyond Google.com
Making "sense" of AdSense means understanding that it is really an offshoot of the older Google model, AdWords. But they are not the same thing.
If you have ever searched on Google, you have seen AdWords.
Google AdWords are the small text ads that are displayed on the side of the search results in Google. These ads are contextual of course in this case the context is the search terms you entered. The ads will be served based on what you're looking for. So, if you do a search on "printing services" you will get ads for printing services along with your search results!
How does this generate money for Google and the advertisers?
Google AdWords works on a model known as pay-per-click. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It's easy to track and fully automated.
We say "certain amount" because that amount is different all the time and is subject to market forces in this case, bidding. Something has to determine the placement of those ads, and what determines it is how much the advertiser offers to pay per click. When you submit this kind of ad to Google, you submit it with a bid which is compared to other bids for similar keywords. It's an auction style process.
The position of the AdWords ads is based on the bidding amount of keywords of an ad. Obviously, the higher the bid, the higher the position the bid buys you. For instance, if the highest bid for the keywords "Internet marketing" is 80 cents per click, you can get top position by bidding 90 cents. Then every time someone clicks on your ad, Google would charge you 90 cents, and you would retain the top position until someone else bids more for the same search word placement.
Google AdSense, as stated earlier, is an extension of Google AdWords. It takes the AdWords concept and moves it off of Google's search page and onto thousands of other web pages. The ads that are displayed on the websites are Google AdWords ads.
It's good for the advertiser, who gets more and broader displays, for Google, who charge more for this program, for you, who will make money from the click throughs on your pages, and also for the consumer, who will see cool ads for stuff they are probably interested in!
So how exactly are you making money from all this? You earn a share of the pay-per-click amount, every time a visitor clicks on the ad. So you just need to get ads on your site...
How the Ads Get On Your Site
Once you join the AdSense program and Google approves
your site or sites, which we'll cover in detail shortly
the actual process of displaying ads on your website
is extremely simple. You are provided with a small
HTML script, which you can paste anywhere on your webpage.
You may paste this code any number of times and on
multiple pages, and watch the ads get served! Google
automatically places AdWords ads that are most relevant,
from its extensive advertiser base. Google employs
various sophisticated algorithms to determine the relevancy
of the ads to your content.
Before we get into how Google assesses sites, and whether a few or many placements of that magic script will deliver optimum results, let's review the advantages of AdSense.
Advantages of the Google AdSense system
Google AdSense is simple to use and manage. Once approved, displaying ads on your webpage does not take time and requires minimal technical knowledge. Google AdSense is very smart about ad selection. The ads that are displayed are only those that are relevant to your content, and Google has strict quality control on the general quality of the ads. Google AdSense uses text-only ads. Far from being low-tech, text ads are more effective than flashy ads. The click through rate of text ads is proven to be higher than that of animated ads! More clicks equals more money, and text ads equals more clicks. Also...text ads are very "low weight" and very fast loading. The AdSense program will not slow your website, or your visitors, down. You can also use graphic ads.
Google AdSense programs: Choose your weapon(s)!
Google currently (mid-2006) offers three programs: AdSense
for content, AdSense for search, and Premium AdSense.
AdSense for content
AdSense for content is the main AdSense program contextually targeted ads are displayed on your webpage, and you get paid for every click. These ads are specifically targeted to the content of your webpage. Consequently, if you change the content of your page, the ads that are displayed would also change. AdSense allows you good control over what ads get served, since there might be some obvious problems if it didn't. These include:
Blocking Ads you choose
While the ad selection is automatic, you can block unwanted
ads such as those from your competitors. You just
tell Google which companies to block from your sites.
Reviewing and filtering Ads semi-automatic
Google has its own strict policies for ad content (no
profanity, no racial discrimination, etc). These are
filtered out automatically from your point of view.
Additionally, you can choose to block additional content
through custom filters. This is slightly different
than blocking an advertiser, since with this method
an advertiser you generally allow may submit ads that
would individually be filtered out.
Allowing the publisher to select an ad
In the rare case where Google's content engines can't
make a clear match of ads to pages, they will let you
pick which ads you want served. If you don't pick,
you'll get public service spots.
The look-and-feel of Ads can be customized
Ads shouldn't look out of place or be jarring on your
website. Google allows you to customize colors and
layout. You can choose options provided or have your
own custom layout and color applied to the ads. The
advertisers have no control over this; as the material
appears on your site, you can and should select how
Tools for analysis
Tracking and analyzing the performance of any marketing
campaign is critical. Google AdSense provides a range
of comprehensive online reports that allow you to monitor
and analyze your earnings as well as the performance
of ads by many metrics, including size, color, and
so forth, so you can make adjustments to maximize the
value of the placements.
AdSense for Search
This is another program whereby Google allows you to
ad a Google Search box to your website. By doing this,
visitors to your site can search the entire Internet
from your website itself. In a way, your site becomes
a host to Google. Except you make money!
The search results page that is displayed when a visitor on your website searches through the search box on the site itself, also displays Google Ads (AdWords ads) next to the usual listings, just as it would on Google.com. If the visitor clicks on any of these Google Ads, you get paid as well. Thus, with AdSense for search you can enhance your income potential beyond what just the content of your actual site can provide.
AdSense for search offers all the same options and controls as AdSense for content. These include ad customization, ad filtering, monitoring and tracking results, and so on.
Google AdSense Premium service
The AdSense Premium service provides advanced functionality
and features, provided your website qualifies for it
which in fact very few sites do.
As a base requirement, your website should received at least 5 million search queries or 20 million page views a month to qualify for the Premium service. (We're betting if your sites qualify for this level of service, you already know all about AdSense!)
About Google AdsenseMake Sense of Google AdSense and make money!
How much can I make with AdSense and how do I get started?
Part 1: Join the AdSense Program
Part 2: The 5-Step Plan to Success
Part 3: Summary and Additional Resources
About Google Adsense
Ebook Marketing Articles
Internet Marketing Articles
Search Engine Articles
Media Products and Information
I've been involved with media projects for the past 20 years and have run a web site since 1996, so I decided to compile some of the information that has been of great help and interest to me. The following links are to articles that have everything you will want to know about digital photography, HDTV, broadband, MP3, GPS, making money on-line, home-based business, investing on-line, and other internet tips.
DVDs, Videos, Books!
|The Beast of Revelation: IDENTIFIED|
Who is the dreaded beast of Revelation? Now at last, a plausible candidate for this personification of evil incarnate has been identified (or re-identified). Ken Gentry's insightful analysis of scripture and history is likely to revolutionize your understanding of the book of Revelation -- and even more importantly -- amplify and energize your entire Christian worldview! Ideal for group meetings, personal Bible study -- for anyone who wants to understand the historical context of John's letter "... to the seven churches which are in Asia" (Rev. 1:4). 135 minutes $17.95
|God's Law and Society|
This video powerfully presents a comprehensive worldview based upon the ethical system found in the Law of God. Sixteen Christian leaders and scholars answer some of the most common questions and misperceptions related to this volatile issue: Are we under Law or under Grace? How does the Old Testament Law apply today? Can we legislate morality? What about the separation of Church and State? Was America founded as a Christian nation? What would a Christian America look like? Perfect for group instruction as well as personal Bible study. Speakers include: George Grant, Howard Phillips, R.C. Sproul Jr., Ken Gentry, Gary DeMar, Jay Grimstead, R.J. Rushdoony, Steven Schlissel, Andrew Sandlin, and more! Two tapes, Ten parts, over four hours of instruction! $19.95
|Massacre of Innocence - The Occult Roots of Abortion|
This video looks at the spiritual roots of abortion and exposes the myths surrounding child killing. Little known historical facts about abortion and how they relate to modern feminism are presented logically and accurately. Has been effective in converting many to a pro-life position. 85 minutes. $19.95
|Revival Account - Asbury 1970 |
What is true Revival and Spiritual Awakening? Discover the answer in this eyewitness account by Dennis Kinlaw, President of Asbury College, Wilmore, Kentucky, during a visitation in 1970. Certain to challenge you to greater holiness and a deeper commitment to full-scale revival. Original news and private footage has been included. 40 minutes. $19.95
|Four Keys to the Millennium|
By Jay Rogers, Larry Waugh, Rodney Stortz, Joseph Meiring. All Christians believe that their great God and Savior, Jesus Christ, will one day return. Although we cannot know the exact time of His return, what exactly did Jesus mean when he spoke of the signs of His coming (Mat. 24)? How are we to interpret the prophecies in Isaiah regarding the time when "the earth will be full of the knowledge of the LORD as the waters cover the sea" (Isa. 11:19)? Should we expect a time of great tribulation or reformation and revival before the Lord returns? Did you know that there are four hermeneutical approaches to the book of Daniel and Revelation? Is the devil bound now, and are the saints reigning with Christ? These, and more questions, are dealt with by four authors as they present the four views on the millennium. And each view is critiqued by the other three authors. High quality paperback, 167 pages. $17.95
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